Soul Cycle moves into Flywheel’s backyard with new Union Square studio
The race for spin studio dominance....
The Soul Cycle vs. Flywheel rivalry reaches Yankees and Mets proportions with Soul Cycle’s announcement that they’re opening a new studio on East 18th Street. They currently have three city studios: Tribeca (the flagship), the Upper West Side, and the Upper East Side, which attract a sinewy, scene-y crowd of cyclists that include magazine editors, fashion designers, and Ms. Chelsea Clinton.
According to Crain’s, the new 2,800-square-foot space includes ample room for a street level studio, as well as a second basement studio. Soul Cycle’s fourth city location is slated to open just after the New Year, just in time to ride your way to a New Year’s Resolution.
Just 5 minutes away on 21st Street, Flywheel Sports, run by one-time Soul Cycle owner Ruth Zukerman, is trying to build a cycling community around its athletically minded workouts. This raises the question, will Flywheel, which has two locations, open a third near Soul Cycle’s Tribeca temple? If not, Soul Cycle is definitely winning the race for spin studio domination.
Had major spine surgery last summer. Was slowly working my way back and found Flywheel thru friends. I was hooked after my first ride. The technology keeps me working hard (no cheating!) and the instructors keep me motivated. I plan my week around Ruth, Kate and Holly. I’m a new woman thanks to Team Flywheel…they are FANTASTIC.
[...] the much-buzzed about—and pretty controversial—SoulCycle Union Square location opened in the backyard of its competitor [...]