A Call to Arms Trend: Win an Athleta tank and Technogym hand weights
Well+Good’s Trendy Giveaway: 10 Days of Wellness, With 10 Healthy Prizes
Whether it’s from weight-lifting sequences during spin class or arm-toning barre workouts, New Yorkers will be slinging some serious guns this year.
To help show them off, we’re giving away this Athleta Tinker Tank (valued at $44) to one lucky Well+Good reader. The sporty side of this moisture-wicking racerback with a built-in bra is balanced by its relaxed, feminine fit and side-tie drawstring. (If this popular tank is not available in your size or color choice, Athleta will help you pick out an equally appealing alternative.)
For arm-toning homework, we’re also giving away a glamorous set of Italian-designed Technogym Wellness Weights, which sell at the new Technogym showroom in Soho for $103. They’re just a pound each, making them good for a run or for travel.
To enter to win this one-day giveaway, use the Comments area below to tell us why you’re a fan of the Call to Arms Trend (or the look). Increase your chances of winning by Friending us on Facebook or following us on Twitter. Giveaway ends at midnight tonight EST. The winner will be chosen at random and announced here tomorrow.
Check back tomorrow when we feature the New, New York Mom Trend by giving away a 60-minute Maternity Massage at The Peninsula Spa by ESPA (worth $195) and a copy of Bump It Up: Transforming Your Pregnancy into the Ultimate Style Statement by Amy Tara Koch.


I am a fan of the call to Arms trend because I want to look my best and feel my best. and toned arms are such a big thing now and it gives me a sense of empowerment! I love working hard for my body and having results to show for it! I would love the chance to win the tank and hand weights!
I am a fan of the Call to Arms trend because it shows that women can be strong! I follow you on Twitter and am your Facebook friend.
I love that women’s strength training is no longer a niche trend. It used to be that I’d be the only woman in the gym slinging weights, but now I see almost everyone doing reps, building strength and toning. I love that the sexy look for women now is a strong one.
I’ve stopped women before to compliment them on their arms, it sounds weird but it’s true. The arms can be hard to tone and sometimes as women we fear weight training and just give up. So when I see an awesome set of toned arms, I am first to point it out! I love my arms dearly, I was not born with ‘good arms’ so I work my butt (err arms) off to obtain definition and toning. I say, embrace your arms, pick up those weights and get some tone into your life.
I am a fan of the call to Arms trend because I have always wanted toned arms. It seems more and more women are using weights and the gym and its nice to have female counterparts with the same goals… tank top season 5 months away!!!
I follow you on twitter and facebook
Love!! The Call to Arms! Often the first thing to be seen or noticed is the arms. This is a great, great way to encourage women to have a healthy toned body overall! I for one struggle to have fantastic arms, so a little extra incentive goes a long way!
I have been training for 9 months now and the arms still seem to be my weakest part. With swimsuit and tank top season right around the corner, it would be nice to find a way to strenghten those muscles. I believe it is important that women become strong physically as they have become strong in the work place. I think the two are a great combination.
Because NOTHING is more sexy on a woman of ANY age than to have toned, fit arms! It’s time to get our sexy back and have the body we want and deserve! Bring on the summer! I will be ready!
I am a fan of the call to arms trend because toned arms are sexy! I follow you on Twitter and am your Facebook friend.
I’m a fan of the trend because my arms are still the weakest part of my body and I’m working hard to change it! I’m getting married this June and I want to show off my arms and shoulders in my dress!
Strong arms are sexy arms…and strong arms can help carry around an 18 month old but not make you look so much like a “mom”! Love that!
Strong arms = hot body! We need strong arms for everything we do and this is a great motivating incentive to keep up the hard work. I want to get rid of my flabby triceps!
Women’s strength training is so important and I love that Call to Arms is raising awareness and promoting that.
I’m a fan b/c I love to look healthy and strong.
I’ve never had skinny arms, so I may as well have strong, toned arms! It always feels good to receive positive comments about my arms. Being a mom of two little girls, my weights are a little different than they used to be, but it still gets the job done!
I am a fan of the Call to Arms trend because usually my arms are the only skin I show so I like them to be tone plus it’s one of my easiest parts to keep looking good.
I am a fan of The Call to Arms trend because I know my arms are my best feature. When showing off my arms I feel confident and strong. My muscles in my arms became strong out of necessity. I have to do physical therapy on my daughter. I started working out my biceps and triceps to help my daughter and know that I was doing everything iny power to be the best mom!
I carry my daughter with these arms, can’t have weak ones! Gotta be able to carry those sweet precious babies!
I Love the Call to Arms…muscle definition is sexy especially in tanks, swimsuits sleeveless shirts! This is very motivating and will keep me focused on my goal of being able to do pull-ups :)in my new Athleta tank.
I’m a fan of Call to Arms because it shows that women can be strong in their own way too!
I’m a fan of a call to arms because overall fitness is crucial to overall health and well-being. The arms are an area that most women complain about, yet few take the time to truly work on (even though our arms are often the easiest things to see).
Strong arms are not only good-looking, they are practical! We live in NYC after all, these arms have to schlep plenty of stuff all over this town!
I am a fan of the Call to Arms trend because biceps are beautiful (and triceps).
I wear tank tops practically every day. Thus, toned arms are important! And sexy. And I LOVE Athleta. :)
Call To Arms! LOVE IT! This past year has been a year of shedding excess for me (from an ex-husband to the additional pounds that relationship proffered). You see such quick results with the arms…. which motivates and inspires a person to continue working hard! Great name, great push. Love it!
We need our arms everyday for every task but we forget to show them appreciation. I love that having strong, toned healthy arms is becoming appreciated in our society and is sexier than ever! Cheers to carrying on being healthy and fit ladies!
I love Athleta tops. They show that women can look good sweaty! It is very important to look and feel good before during and after a workout and the Call to Arms top helps!
I am a fan of the Call To Arms trend because toned arms look sexy, and if you care about toned arms, you must care about your overall body. Being healthy is were it’s at! I would love a chance to win a beautiful tank top to show off my toned arms, and a chance to win the hand weights to work those arms when time is an issue and I can’t get to the gym. Thanks for the opportunity!
I’m a fan because being strong is a great way to live. I admit, I love to look good, but the truth is, it’s just a byproduct of what I’m trying to get my body to be able to do.
I am a fan of A Call to Arms because I live in SoCal where it’s always tank top season! I love to work out and have something to show for my commitment to fitness. Not only that, but I love the empowered feeling of being able to lift things without help. There’s nothing more joyful than the sound of my nieces’ laughter as I swing them in the air…I am strong for them!
I am a fan of A Call to Arms and Athleta because it is a fierce motivational concept. When wearing it, I feel invincible! I am running my first 1/2 marathon and look forward to showing off my strenght!
I am a fan of Athleta clothing because of its fierce motivational concept! I am running my first 1/2 marathon and love to show off my Call to Arms!
I’m a fan of the call to arms trend not only because sculpted arms look amazing but also because women tend to have weak upper bodies. I’m all for replacing bad trends with new fantastic trends! :)
I’ve been a runner for years and have seriously neglected my upper body. I bought myself the Jillian Michael’s workout DVD to improve that, but find myself slacking off in favor of a nice long run.
I found your site through Athleta FB, and I’ve added you to my FB. I’m very excited about the motivation I will receive from Call to Arms!
I am a huge fan of the Call to Arms!!! I have always been embarrassed to go sleeveless but finally, last year, made an attempt to work on my upper arm strength. My arms look amazing and I’m so proud.
I’m a breast cancer survivor and was afraid to lift much weight because of the risk of lymphedema. Recent studies, though, have shown that weight lifting is GOOD for those at risk! It makes sense!
I’d love to have that FAB shirt to continue to inspire me to work out!
thanks!!! I <3 Athleta!!!
I am a fan of Call to Arms Trend because fitness is empowering–mentally and physically.
I am a fan of the Call to Arms, because I want to look strong and healthy! It’s been my goal to get strong looking and sculpted arms….slowly, but surely! Following you on Twitter and liked you on Facebook.
I am a fan of looking good in the gym which leads to feeling good and that’s why I love this Call To Arms!
I’m a fan of Call to Arms because it’s geared to women! I work hard to be healthy and stay healthy. I love that resources for my work outs are easily accessable. Thank you!
I love the Call To Arms because it signifies that women are embracing their femininity AND the beauty of their physical strength – which in turn builds self confidence. Awesome.
I am a fan of call to arms as it is how you feel about the parts of your health you can control that gives you strength.
Toned arms and a fantastic top to show them off- who wouldn’t want that?! I love this Call To Arms Trend because I think it’s so important for women to feel strong and empowered, when I see a woman with great arms it motivates me to try harder. Like on Facebook and following on twitter.
A Call to Arms! I’m a fan of women conquering their fear of sleeveless shirts. I can’t think of a better way to demonstrate a commitment to a strong and healthy lifestyle.
I am a fan of call to arms becuase I’m a newly found workoutaholic and I think that this is great becuase its geared toward women!
I am a fan because as everything else on my body seems to be showing wear and tear as I near my mid 40′s, I always made sure my arms look young and strong…..and clothing to show off great arms is always appropriate, even in your 40′s!! :-)
I am a fan of Call to Arms because arms are one of the problem/target areas for women (it sure is mine) and giving it focus and attention is certainly needed and appreciated. It doesn’t hurt to have a great tank to show them off.
I am a fan of the Call to Arms because having toned arms shows strength and power. It also shows that we as women take care of ourselves and our bodies.
No matter how unhappy I might be with my bum or thighs or other problem areas, I always feel good about my arms and feel good about showing them off. Arm strength in women is sexy…so show off those guns, ladies!
You can look great and feel great with Call to Arms! The perfect combination! I LOVE all Athleta products too!
Arms are an essential part of your body and are so exposed. Women’s clothing can either help or hinder your arms and I am constantly striving to improve my tone so that I can make my clothes look good! Athleta Tinker Tanks are awesome and are such a great way to show those toned arms off!
I am a fan of the Call to Arms trend because strong arms are essential for so many things from carrying a tantruming 2 year old to holding your form in a fierce Scorpion yoga pose (I’m still working on perfecting that one!)A beautiful Athleta top would definitely help me feel pretty while working hard and that can make all the difference :-) I don’t Tweet, but I “like” you on Facebook. Go Arms!
I love Athleta products and a Call to Arms because stronger arms make for more powerful hugs.
I love Call to Arms and Athleta. They are great companies that make great products for women.
I love Call to Arms because I need strength in my arms so that I can lift large file storage boxes around the office. I also want my arms to look toned instead of “flabby” when I wear tank tops or short sleeved shirts.
Strong, sexy arms show that a women has strength. To achieve the look, for most, it takes a lot of dedication and commitment. Not everyone is lucky enough to have the look naturally. At 37 I am more fit and confident that ever. I have a very small chest, but when my arms and shoulders look good, I feel good about myself – even with a small chest! Athleta’s catalog gives me the extra boost to go to the gym and achieve my goals. Thank you for putting real women in the pages of your catalog!
Strong arms are not only sexy, but they are also essential for being able to assist my semi-disabled husband with everyday tasks and of course to lift my beautiful nieces and nephew. The Athleta catalog gives me extra motivation to strive for a better, sexier, more fit body so I can be my best.
A Call to Arms is empowering and a trend worth spreading. As a young, 28 y/o female medical student … there is nothing more motivating than to see women take pride in their health (the right way!) and make it a main priority. We owe it to ourselves and to our future generations.
I’m a fan because sexy, sculpted arms are a MUST HAVE this season :) Kidding aside, I think it’s important to reinforce the importance of weight training for health, not just cardio!
Sara
Ever since I saw the incredibly powerful and beautiful Angela Basset light her cheating husband’s clothes on fire in the movie “Waiting to Exhale” I have coveted the sexy, strong, toned arm look she possesses. I also love outdoing my male coworkers in push up contests in our office! xo
As a big runner, I sometimes neglect my upper body more than I should, but recently have made the effort to really focus on my arms and build up the muscles there. I also would love an Athleta tank to show off my progress over past few months!
I am a fan of “call to arms” because having strong arms makes me feel powerful! And my strong arms help me help others in my work as Physical Therapist.
Say No to Bingo Wings! They CAN be beaten, and the giveaway combo from Athleta and Technogym would see to it.
I had never really focused much on toning my arms until my wedding last year. Once i really focused on it, I loved the results of having toned shoulders, back and triceps! Of course, now that the wedding is over I need to find that focus again, but whenever I look at my wedding pictures I always say to myself, “wow, my arms and shoulders actually had muscle!” I want that again!
A call to arms is every woman’s wish… toned, strong arms, highlighted in a top that would get most of us out of bed and into the gym each day!
So many people see only weightloss as the measure of their health, but the scale is not always your friend. Call to Arms is great for when the scale isn’t moving and you need reassurance that what you’re doing is working. Motivation at its finest – measuring the loss of inches and seeing definition! Its all about continuous lifestyle changes, even small changes count.
I love my arms, and admire other women’s arms, because they’re strong, healthy, and beautiful. And unlike most other genetics-based signifiers of beauty, they’re something that we worked for.
I’m a big fan of Call to Arms! I’m trying to get mine back in good shape for the warmer weather looks–cute sundresses and tank tops and short sleeves!
I’m a fan of the Call to Arms Trend bc its an easy way to look and feel fit!
I am a fan because having toned and well defined arms shows that I take care of myself and it makes me feel powerful.
i am a huge fan of call to arms because i think strong, toned arms are attractive and empowering! also totally motivated b/c arms (triceps especially) have been my trouble area for years. would love to win this giveaway!!
p.s. we also know that the shake weight isn’t exactly the best way to tone up. :)
I am a huge fan of Athleta and love the focus is on women’s toned arms. I feel strong when I look strong and this a perfect way to achieve that and showcase it as well.
No woman wants those hanging “Bat Wings” flying around them.
Toned arms are the way to go!!
Why do I support the Call to Arms? Because it’s all a part of taking care of me and being the best I can be at any age. (And that tank is just so darned cute!)
I’m supporting the Call To Arms movement, because my yoga practice is in desperate need of increased upper body strength. Come on, handstand!
Strong arms symbolize a strong woman. Not only are they sexy, but they show off discipline and inner drive.
I am a teacher and I cannot stand the thought of “Teacher Arm”, so I am a big fan of this trend!
I support the Call to Arms movement because strong (not scrawny!) is sexy. I also like all of the “Gun Show” jokes that I can make in a given day. haha :)
I <3 Athleta…even their mannequins have guns!! :)
I love love love Athleta! And now just found this site through them – interested to check it out. Call to Arms is about being strong and feeling good – looking good is an added benefit. It demonstrates that you take care of yourself.
I am a fan because I love women celebrating their strength with toned arms. It shows the world that they are not afraid to be strong and independent!
Me again. I forgot to tell you that I’d friended you on Facebook! or did I just like you? will have to check on that!
I don’t know how to twitter but will get right on that LOL!
Thanks for helping to make women even stronger!!!!
I love tanks, just re-joined a gym and am trying to get my arms in shape to be a bridesmaid for three weddings this year. I would love to win this awesome prize!
What’s not to love about sexy arms on a lady? I’m a fan of the Call to Arms Trend because it shows good health and fitness. Here’s to strong women!
I am a fan of the Call to Arms trend and look because sculpted arms not only look amazin but it is helping to strengthen an area of the body where women tend to be weak. Healthy and strong bodies lead to healthy and strong spirits and self esteem!
Nova, You’re the winner of this contest! Congrats to you.
I’m a fan b/c I love athleta (and that they bundle with BR and Gap–all with one shipping fee). Also I love having toned arms–it boosts my confidence.