Organic Avenue sets up shop in Soho (and beyond)
As the Juice Couture trend picks up speed, the pioneering founders of Organic Avenue are sprinting ahead with two brand new locations: a Soho outpost at 156 Sullivan Street, at Houston, and an Upper East Side location on Lexington.
Grubstreet reported that the Soho store quietly opened Monday. “To some, Soho is a tourist attraction, but to Organic Avenue it’s a neighborhood and a community,” Doug Evans, the president of Organic Avenue, told us.
“Our new store is equidistant between our Lower East Side headquarters and our West Village store. We found that there were a lot of people in this area requesting the products,” says Evans, who looks forward to hosting outdoor events out front in warm weather.
In the meantime, the Soho shop—open 8AM–8PM seven days a week—will stock all the Organic Avenue signature juices, sold individually or as part of the five popular Love cleanses.
Stay tuned for details on the Upper East Side location, slated to open within the next few weeks.
Have you stopped by the Soho shop for a green drink or juice yet? Let us know what you think in the Comments area, below!
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Great news! We need more places to get good juice. Very excited to hear where the Lexington Ave location will be. Also, I have lots of Organic Avenue bottles I need to redeem!
[...] This post was mentioned on Twitter by Melisse Gelula, Well + Good. Well + Good said: The empire of juice: Organic Avenue sets up shop in Soho (and beyond) @organicavenue http://bit.ly/fFfENH [...]
Congratulations to Organic Avenue! NYC is about to glow like never before! A toast to them for sprouting in all the right places!
[...] to pure food and wine. during a random search this morning to my delight i stumbled upon a post that announced a new sullivan street location for organic avenue! i almost literally got up and [...]
[...] AdviceGOOD FoodWellness WireSunday, July 3, 2011Organic Avenue launches new summer juicesOrganic Avenue launches new summer juices and smoothies online and in its Manhattan and Southampton stores.The new [...]