Good Food
Juice Generation and Cooler Cleanse: Coming to an Equinox near you
Juice Generation founder Eric Helms, just gave us this—wait for it—juicy scoop:
“Juice Generation is teaming up with Equinox to open several new cafes around the city in the next year. The first is at the Equinox on Greenwich Avenue downtown [97 Greenwich], which is absolutely gorgeous,” says Helms.
Helms, who himself is an Equinox member (though he works out at his neighborhood SoHo branch), says reps from the gym approached him with the idea about six months ago. He was flattered and intrigued, having always wondered why the cafe service wasn’t quite on par with the rest of the Equinox experience.
Now, the juice guru says, it will be.
In addition to a new Juice Generation menu that will have a few exclusive items just for Equinox, the cafe will serve the full Cooler Cleanse menu (the brand Helms cofounded with actor Salma Hayek), which previously has been available only online, and the new Healing Cooler juice line. “We’re going to do everything—protein shakes, juices, bakery goods—all of it made in-house, every day,” Helms says. “We’re really, really excited.”
The outposts will be open to non-Equinox members, as well. So anyone eager to find a healthy green drink in this Starbucks-filled town should be as happy as Helms, too. —Catherine Pearson
The first Equinox Juice Generation cafe will open on May 9 and the new website, with more menu details, will launch this weekend. For now, check out www.juicegeneration.com
This is AWESOME news! We need more places to get fresh pressed bottled juice. I live a few blocks from an Equinox and plan to pick up juices all the time once they get to my location. And I am a huge fan of Cooler Cleanse and Juice Generation, but was always sad that I live so far from their stores. This is huge for both Juice Generation and Equinox. I can’t wait!!!
Man, I wish they were carrying Blueprint! Their cashew milk is so much better than Cooler Cleanse.
Awww man. Blueprint’s juices are so much better :(
Boston needs a Juice Generation badly. There are no fresh juicers in Back Bay at all. But there is a beautiful Equinox between Back Bay and the South End that is crying out for a Juice Generation. Seriously. This would work!
[...] electrolyte levels (we gave the Well+Good chemists the rest of August off), boutique purveyors like Juice Generation and Organic Avenue carefully select their coconuts, and the time from tree to straw is much [...]
[...] the creator of Juice Generation and co-founder (with actor Salma Hayek) of Cooler Cleanse.Helms recently partnered with Equinox Fitness to open Juice Generation Cafes (which also stock Cooler Cleanse’s juices and raw food) at the [...]
[...] in: Breakfast bowls at Juice Generation, Sambazon beverages, plus the frozen-food, skin-care, and supplements aisle, and your spam [...]
[...] ReadingMeet the Kale-uccino: 5 ways Starbucks will ruin juice Juice: A booming industry Juice Generation and Cooler Cleanse: Coming to an Equinox near youAKPC_IDS+="28454,";FILED UNDER: Wellness WireTAGS: cold-pressed juice, Jamba Juice, [...]
[...] on the scene—has largely stayed under the radar. Now, it’s stepping up to bat against Juice Generation and Organic Avenue.Mark Teixeira's favorite juices are green: Love at First Sight and Dr. [...]
[...] service agent, mentioning yoga and Pilates, “but go with how your body feels.” I wonder how Equinox would feel if they knew their partner company was encouraging cancelled classes and empty spin [...]
[...] Upper West Side location in late December and at the Broadway and 50th Street location soon after. (Juice Generation cafes will remain in place at the Soho Equinox and other [...]
[...] Juice Generation opened in Columbus Circle this week. Expect another on 86th and Broadway in March 2013, and many more currently in “various stages of development.” [...]