Comments on: Soft Serve Fruit Co. debuts a Union Square location and a new name

By: The Sports Bra Challenge revs up for a bigger, splashier second year | Well+Good NYC

Tue, 05 Mar 2013 17:47:08 +0000

[...] sponsors that will be represented at the event include New Balance, Soft Serve Fruit Co., Exhale Spa, Zico, and [...]

By: This Week in Wellness: Richard Simmons is back, Whole Foods everywhere, and more | Well+Good NYC

Fri, 19 Oct 2012 15:52:07 +0000

[...] delish, dairy-free frozen-dessert chain Soft Serve Fruit Co. changed its name for the second time in two years. Now it’s Chloe’s Soft Serve Fruit Co. (It was originally Simply Peeled). [...]

By: This Week in Wellness: SurfSet returns to Chelsea Piers, Neti pot warning, and more | Well+Good NYC

Fri, 07 Sep 2012 16:08:31 +0000

[...] and Hot Startups” will feature some of the city’s best healthier sweet treats, like Soft Serve Fruit Co. and Purely [...]

By: This Week in Wellness: Soft serve breakfast, scale Mount Everest in NYC, and more | Well+Good NYC

Fri, 08 Jun 2012 16:57:34 +0000

[...] vegan froyo fave Soft Serve Fruit Co. debuted a new breakfast menu, complete with scrumptious-sounding fruit parfaits, smoothies, and a [...]

By: Aimee Skier

Aimee Skier — Tue, 05 Jul 2011 15:10:21 +0000

Hey Laura, we have to try this cool new place out! I hope you had a good weekend! I’m sure you were at the beach. The weather was awesome. I’ve been all over the place. North Carolina last week visiting camps, East Hampton, PA now. Let’s catch up this week if you’re around!