Lululemon’s weird, naked ad that confused everyone except Canadians
Last Friday, we clicked over to Lululemon’s website expecting a drool-worthy tour through new yoga tanks as we awaited the onset of the weekend. But there was a serious surprise waiting for us.
The homepage was decked out with bizarrely staged photos of Lululemon ambassador Jenn Thiel in her birthday suit, looking, well, frightened.
Thiel’s naked yogi-marathoner physique was set against a stormy background and positioned against an ice sculpture, and photos of her were inserted into other normal ads placed on the site, without much explanation.
Accompanying text that read “We’re with you, Kes,” only confused us more, and we finished out the week scratching our heads.
Thankfully, Montreal resident, Roseanne Harvey, the blogger behind It’s All Yoga Baby, solved the riddle. The ads were a spoof to show solidarity with Vancouver Canuck Ryan Kesler’s upcoming nude photo shoot in ESPN Magazine.
Wait, who?
I guess we’ll just have to leave the laughs to the Canadians this time. Next time Lulu tries to be funny, hopefully we’ll be in on the joke.
[...] on the verge of becoming a new-old trend in photo shoots and ad campaigns, including (ironically), lululemon athletica’s clothing. As Well+Good NYC noted, their recent ad, featuring nude lululemon ambassador Jenn Thiel, was [...]
ryan kesler is proud american from michigan that played for team usa during the olympics and worlds. the joke’s on us, dude.
[...] Lulu is not a total stranger to incidents of showing too much skin. However, you can rest easy on one front: the company has publicly declared an anti-camel toe policy [...]