This Week in Wellness: Yogis on Wall Street, Cooler Cleanse at Pure, and more
Welcome to our weekly roundup of wellness tidbits, healthy hints, and new places and products that caught our eye. Our Page Six!
Yogis occupy Wall Street. Kanye wasn’t the only one causing a buzz at the Wall Street protests this week. A wave of celeb yogis hit the streets on Monday—including Seane Corn, Russell Simmons, and Dana Flynn—and led followers in chanting “Love, Justice, Unity” as they waved their mats in the air.
Cooler Cleanse at Pure Yoga West. Post-yoga hydration just got better this week at Pure Yoga West with Cooler Cleanse’s launch there. The growing brand will be stocking six products—Spicy Hemp Milk, Spicy Lemonade, Essential Greens, Pineapple Ginger, Watermelon Lime, and Young Coconut Water—from a cooler near Pure’s racks of tanks and tights. The bottled coconut water provided a needed electrolyte boost after a frighteningly tough-and-sweaty class with Loren Bassett.
Old Navy launches a fitness line. We were totally surprised to see an ad for “compression gear” from Old Navy. (Hellooo, public relations. Anyone home?) And it turns out the low-cost brand has launched an entire line, that, surprisingly, looks less shoddy than its usual offerings (at least from the photos). Considering how poorly the regular clothing launders before it stretches out, we’re eager to see if the “compression” technology lasts through a couple spin cycles—or classes.
Los Angeles yogi poaching. Popular yoga instructor and DJ Derek Beres is relocating to the sunny West Coast (no!) and will be teaching his last class in New York City this Saturday at Strala Yoga. Get in your EarthRise Warrior Flow one last time, unless you plan on road-tripping it to Santa Monica.
Milk-fueled marathon. Grana Padano announced this week that it has signed on as an official sponsor of the ING New York City Marathon. The cheese’s PR folk said it was a perfect partnership since Grana Padano is lactose-free, lower in fat than other cheeses, and high in calcium and protein. Right. We’re not denying any of those things, but we’d sure hate to see runners cheese-loading before the big event.
Healthy food, bigger profits. In the past five years, profits have soared for major food companies, like Coke, Pepsi, General Mills, and Nestle, with launches of “healthier” or “good for you” products, reported Fitperez on a Hudson Institute study. “Healthier” is easy to come by when the standard of comparison is a can full of high-fructose-corn-syrup. This news is sure to encourage more businesses to promote products like Coke Zero as part of a healthy, balanced diet. Or, hey, maybe Starbucks will introduce a Kale-uccino.