Bliss Spa, which might seem like the Chipotle of spas, seriously upped its cool factor today by partnering with Gabrielle Bernstein, the hip, urban gal’s fun and funky spiritual guru on Twitter.

Bernstein sent out her usual 140-character bursts of inspiration, self-love, and happiness—just tagged with Bliss Spa’s twitter handle and interspersed with directives to stop by the spa for free body butter.

While we’re not exactly sure why Bernstein agreed to the partnership, it seems like a serious step forward for spa marketing.