The Refine Method debuts bigger digs in Union Square
After cultivating a dedicated clientele on the Upper East Side in just over a year, The Refine Method, a killer body-sculpting method, is gearing up to open a much bigger, more amenity-laden location in Union Square this spring.
Refine debuted its souped-up system of pulleys in a tiny one-room studio on 71st Street and First Avenue in September 2010, and it’s been growing out of its space ever since.
Most of its customers hailed from within a 10-block radius. And they fell hard and fast for the cardio-and-resistance-training combo, jamming themselves into a tiny vestibule while waiting for the $32 classes to start, and pressing up against piles of coats stacked on hooks.
There was literally no room to grow. “Finding another location’s been in the works for a while,” admits founder Brynn Jinnett, who finally landed a spot that fit the bill and would cater to downtown women.
The new Refine studio, on 17th and Broadway, is 2,000 square feet, or about four times the size of the uptown original. (It will have a lobby and showers.) Jinnett will use the extra real estate to offer goal-driven packages like Regroup, a body transformation program that pairs classes with measurements, education, and support.
Jinnett hopes the Union Square location will be construction-worker free by mid-March. But, in the meantime, she’s running pre-opening classes with a select group of participants to test the workout on the downtown set.
Getting everything “just so” is important to Jinnett. A gospel preacher of exercise science and functional movement, she’s already updated the pulley-system three times since Refine’s debut on the boutique fitness scene.
“As what we learn about exercise grows, we’re going to continue to improve the equipment and method,” she says.
At this rate, it won’t be long before Refine’s number of locations matches SoulCycle’s.
For more info, visit www.refinemethod.com