Starbucks taps the juice craze with Evolution Fresh, its first juice bar
Some of Evolution Fresh's bottled juices
We warned you about the Kale-uccino a few months ago. Well, it’s finally arrived.
According to GrubStreet, Starbucks opened its first juice bar, Evolution Fresh, today in Bellevue, Washington.
“Baristas have given way to “juice partners,” who mix cold-pressed elixirs by pouring them to order from eight taps,” reported GrubStreet. Its juices are then mixed to order.
While the combinations sound really good—Field of Greens: greens, ginger, apple, and cucumber; Coconut Zen: coconut water, pineapple, and cucumber—they’re not made from all-organic produce.
Bottled juices will also be for sale at grocery stores (they’re already in a few on the West Coast) and eventually your local Starbucks.
Have they ever heard of Spell Check?
While it’s great to see healthy cold-pressed juices catching on, we’re skeptical of Starbucks’ investment in quality juice because of their big-box approach and because they apparently can’t spell the word vegetable.
(See “vegatable” in photo to the left.)
We’re just saying—it’s kind of an important word in this business.
What do you think? Would you get your green juice at Starbucks?
I would buy juice at Starbucks! I am all for the accessibility of juices and there isn’t really anything much more accessible than Starbucks. I look forward to trying these.
Not a chance, unless they have healthy service with the products. Here in NY you get way too much attitude at Starbucks.
“Everyone makes mistakes oh yes they do, your mom, dad, sister and brother too…” Even you guys…”they apparently can’t spell the world vegetable.” I think you mean the WORD vegetable. Awkward! At least it’s not on their packaging.
Good catch Audrey! Misspelling is contagious apparently.