Skechers told to “tone down” Shape-Ups claims—with a $40 million settlement
The Federal Trade Commission announced today that Skechers will pay $40 million to settle a lawsuit.
The suit charged the company with tricking consumers into thinking its sneakers could lead to weight-loss, heart health, and toned legs and glutes.
Come on! If it were that easy to get in shape, we’d all be wearing the same heinous shoes and not suffering an obesity epidemic.
While Shape-Ups were the centerpiece of the lawsuit, the FTC said Skechers also made deceiving claims about its Resistance Runner, Toners, and Tone-Ups. Customers who bought any of these may be eligible for refunds.
In a press release, David Vladeck, director of the Federal Trade Commission’s Bureau of Consumer Protection, issued, the following witty directive: “The FTC’s message, for Skechers and other national advertisers, is to shape up your substantiation or tone down your claims.”
Go, FTC! Who knew you guys had a sense of humor?
The Skechers settlement comes less than a year after Reebok paid $25 million to settle a similar lawsuit involving its toning sneakers.
This gives us hope that in the future, these companies will think twice before promising ridiculous results. Now, if only this kind of smack down were applied to the cellulite-reducing industry…