Good Looks

Wednesday, December 12, 2012

New yoga fashion brands that make sustainability chic

Alternative Apparel

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For some yogis, spandex is out, and flowing organic cotton is in.

Why? Alternative Apparel is throwing its unbelievably soft hat into the yoga fashion ring, and LA-based LVR fashion is bringing its earth-friendly tanks and wraps to boho yogis across the country. Both brands speak to women who want to practice their yogic values on and off the mat—and look great doing it.

Alternative Move debuted last week at ABC Home and will soon be sold at select boutiques across the country, including at Pure Yoga East and West, and online, starting December 25.

The collection’s pieces are only slightly different from the brand’s signature burn-out tees and comfy pants (which some yogis already wear to class), but they’re made specifically for downward and upward dogs.

The collection includes funky sports bras that have a mens’ underwear aesthetic, gorgeous low-back tanks, and cropped leggings with a pretty keyhole detail.

And while the fabrics may not have the functional technology of Luon, they’re crafted with the environment and workers in mind, from “customized eco yarns” like “Eco Jersey” and and “Eco Gauze.”

Alternative Move

Alternative Apparel isn’t the only brand turning its attention away from sweat-wicking materials and toward sustainable ones.

LVR Fashion is gradually expanding its production of seriously earth-friendly yoga pants, tops, and wraps and is gaining a following on the West Coast. All LVR apparel is handmade in LA from organic cotton blends, and the company also sends a portion of its profits to an animal rescue center.

The collection is currently sold in select Equinox boutiques across the country, although they have yet to create a presence in the Northeast.

“With every little thing we do and make, we’re asking, ‘How is that better for the people wearing it? How is it better for the planet?’” says founder Eric Clarke.

That sounds like something there could be (and should be) a vibrant market for. —Lisa Elaine Held

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