
Swimsuits tend to fall into two camps: cute, slinky, and impractical, or functional and lacking fashion. Roxy's new collaboration with Diane Von Furstenberg,
DVF Loves Roxy, darns that fashion rift—melding DVF's feminine, chic aesthetic with Roxy's commitment to making clothes for active, fit women.
"Roxy tends to appeal to women and girls that love the outdoors because the brand is derived from the board lifestyle—both surf and snow. DVF brings a more fashion savvy customer to the equation, so together, the collection is intended for everyone, the outdoor girl and the stylish girl," explains Roxy rep Danielle Beck.
The collection debuts on
Roxy's website, and at Nordstrom and Bloomingdales on Thursday, March 7. (You can get a head start at a kickoff event at the Soho Roxy store tomorrow, from 6-9 p.m.) Here, we give you a sneak peek at some of the line's hottest items. Can't you just feel the sun coming out again?
—Lisa Elaine Held
No Comments | ADD YOURS
Leave a Comment (* required)