SoulCycle
The spin rooms, with their over-sized candles and nightclub lighting, resemble a sweaty séance. And certain master teachers—Janet, Laurie, Kym—are regarded as rock stars worth planning a day around.
The studio demands total loyalty. When instructors moonlight elsewhere, they’re excommunicated.
Teaming with a fashion designer was arguably the most genius thing SoulCycle did. Now legions of fit women parade around the city in exercise gear that announces they’re “Obsessed” with SoulCycle.
Photo credit: SoulCycle
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