The company's been working hard behind the scenes, and the fruits (and vegetables) of its labors are about to show. Read More>>

Juice Generation's founder is so obsessed with nutrient-packed pitaya fruit—and thinks you will be, too—that he's keeping the crops to himself. Well, sort of. Read More>>

Does the founder of Cooler Cleanse actually eat solids? We took look inside his fridge. Read More>>

If Eric Helms has his way, sending six juices will replace sending a dozen roses as the Get Well gift of choice. Read More>>

Salma Hayek has teamed up with Eric Helms of Juice Generation to create the Cooler Cleanse. Preparing for a cleanse, Helms explains, is often harder than the cleanse itself. Read More>>