The company's been working hard behind the scenes, and the fruits (and vegetables) of its labors are about to show. Read More>>

Juice Generation's founder is so obsessed with nutrient-packed pitaya fruit—and thinks you will be, too—that he's keeping the crops to himself. Well, sort of. Read More>>

Starting this month, Juice Generation (and sister brand Cooler Cleanse) is hosting free wellness and nutrition workshops at its Greenwich Avenue Equinox cafe. Read More>>

We asked six of New York's healthiest—like David Kirsch and Tanya Boulton—for their summer vacation plans. Hopefully they inspire something other than jealousy. Read More>>

A juicy new partnership brings two wellness powerhouses together under one roof—and green juice to more New York City neighborhoods. Read More>>

If Eric Helms has his way, sending six juices will replace sending a dozen roses as the Get Well gift of choice. Read More>>