Organic Avenue is about to get a mainstream makeover, according to a New York Times article published earlier this week. Read More>>

With the debut of Theory 38, the fashion brand woos active urbanites, also known as juice lovers. Read More>>

Everyone's doing a juice cleanse in New York, including the tourists. Read More>>

Tropicana (owned by Pepsi Co.) is trying to get in on the vegetable juice market...sort of. Read More>>

The coffee giant will quadruple the production and distribution of its juice brand, Evolution Fresh, in Southern California. Is New York next? Read More>>

Melvin Major, Jr., whom the Times called "New York's first celebrity juicer," just launched bottled versions of his popular blends. Our first sip report... Read More>>

As the market grows, indie juice designers are pressing onto the scene. Who among them will be the next big squeeze? We sipped six that seem deliciously promising. Read More>>

Starbucks opened its first juice bar, Evolution Fresh, today in Bellevue, Washington. But the company's having a hard time spelling the word "vegetable." Read More>>

Organic Avenue's signature fat-bottomed glass bottles got a slimming New Year's makeover this week. Now, they actually fit in your hand. Read More>>

It's not just about juice anymore. These of-the-moment combo cleanses are set on cleaning up not just your GI tract, but your fitness, wellness, and beauty habits. Read More>>

Hovering in a hallowed space between food processor and John Deere backhoe is the virile Vitamix, the city's beloved blender, juicer, and nut-butter-maker. We find out if it's worth our precious...Read More>>

Now that natural, biodynamic, and organic skin-care products are widely available at Whole Foods and beauty boutiques across the city, another beauty frontier is emerging in support of the back-to-the...Read More>>